Ethical Marketing Policy

Policy Overview & Purpose

At Washee, our marketing endeavors aim to provide authentic value to our target audience. We focus not only on showcasing how our services benefit customers but also on their positive impact on socially responsible and environmental causes. Our approach centers on honesty, with a firm commitment to not exploit personal data. This policy articulates the ethical marketing practices adhered to at Washee, ensuring our work aligns with or surpasses the highest industry standards.

Our Commitments

We are committed to absolute honesty in our marketing, vowing to:

  1. Never employ deceptive tactics, including:
    • False advertising: exaggerating service values and benefits
    • Fabricated or excessively edited reviews and testimonials
    • Inflated analytics or results in advertising
  2. Avoid cherry-picking data points that don’t represent our overall impact.
  3. Not withhold negative information to protect our brand image.
  4. Use realistic descriptors for the services we promote.

How We Operate

Ensuring the honesty of our marketing demands discipline. We consistently ask ourselves the following questions during campaign planning and execution:

  • Are we conveying the value of our service without exaggeration or misleading our audience?
  • Does our language accurately communicate the features and benefits of our services?
  • Are customer, partner, and team quotes and testimonials presented accurately?
  • Is our use of data and examples honest when promoting features, benefits, or service impact?
  • Do internal pressures for dishonest communication exist, and if so, are they addressed?

Rejecting Greenwashing and Impact Washing

We reject greenwashing and impact washing, which involves exaggerating positive and environmental impacts for marketing advantage. This includes:

  • Inflating numbers or cherry-picking data.
  • Making false promises or unrealistic claims.
  • Creating impact initiatives solely for marketing benefits.
  • Using social impact initiatives to distract from negative outcomes caused by core processes.

We pledge transparent campaigns about our services’ social and environmental impacts, continually reviewing strategies to prevent greenwashing or impact washing.

Cultural Sensitivity in Campaign Creative

We avoid the “Saviour complex” in our marketing, ensuring our campaigns empower rather than perpetuate stereotypes. We commit to:

  • Avoiding exploitation, appropriation, or stereotyping of underrepresented or historically oppressed groups.
  • Seeking feedback on the appropriateness and sensitivity of marketing content.
  • Conducting ongoing internal training for cultural sensitivity and inclusiveness.

Permission-Based Email Marketing

We commit to:

  • Providing value in free content.
  • GDPR compliance.
  • Maintaining email list trust by offering value aligned with original opt-in intent.

Ethical Digital Advertising

We ensure the accuracy and ethics of digital advertising content. This includes:

  • Avoiding false advertising and misleading claims.
  • Distinguishing between paid advertising and editorial content.
  • Limiting pop-ups and modal windows to maintain a positive user experience.

White Hat Search Engine Optimization

We practice White Hat SEO, focusing on ethical tactics like:

  • Creating valuable content for natural link building.
  • Using PR and partnerships for link building.
  • Prioritizing user value and aligning content with our mission.

We avoid Black Hat SEO tactics, such as purchasing links or automated link building.

Updating this Policy

Ethical marketing practices evolve with technology. We commit to monitoring industry changes and updating our practices accordingly.

Questions and Feedback

We value customer feedback. If you have questions or suggestions to help us improve, please contact us through our website contact form.




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